[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rasheeba.cz\/proc-jsou-pr-clanky-tak-casto-pouzivany\/#Article","mainEntityOfPage":"https:\/\/www.rasheeba.cz\/proc-jsou-pr-clanky-tak-casto-pouzivany\/","headline":"Pro\u010d jsou PR \u010dl\u00e1nky tak \u010dasto pou\u017e\u00edv\u00e1ny","name":"Pro\u010d jsou PR \u010dl\u00e1nky tak \u010dasto pou\u017e\u00edv\u00e1ny","description":"Reklam m\u00e1me nejr\u016fzn\u011bj\u0161\u00ed druhy. A\u010d tou nejb\u011b\u017en\u011bj\u0161\u00ed a asi i nejzn\u00e1m\u011bj\u0161\u00ed je ta televizn\u00ed, nen\u00ed ani zdaleka jedin\u00e1. Nap\u0159\u00edklad zde m\u00e1me tu tiskovou. Jako v\u011bt\u0161ina, i ona se rozd\u011bluje do&hellip;<a href=\"https:\/\/www.rasheeba.cz\/proc-jsou-pr-clanky-tak-casto-pouzivany\/\" class=\"more-link\"><span class=\"more-button\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\">Pro\u010d jsou PR \u010dl\u00e1nky tak \u010dasto pou\u017e\u00edv\u00e1ny<\/span><\/span><\/a>","datePublished":"2020-01-17","dateModified":"2020-01-17","author":{"@type":"Person","@id":"https:\/\/www.rasheeba.cz\/author\/#Person","name":"","url":"https:\/\/www.rasheeba.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c065076eb86551fdb70725c8063acf1b60a8edaed14ed654228c4cba13121c83?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c065076eb86551fdb70725c8063acf1b60a8edaed14ed654228c4cba13121c83?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rasheeba.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rasheeba.cz\/wp-content\/uploads\/img_a379282_w2616_t1590664957.jpg","url":"https:\/\/www.rasheeba.cz\/wp-content\/uploads\/img_a379282_w2616_t1590664957.jpg","height":0,"width":0},"url":"https:\/\/www.rasheeba.cz\/proc-jsou-pr-clanky-tak-casto-pouzivany\/","about":["V\u00fdrobky"],"wordCount":431,"articleBody":"      Reklam m\u00e1me nejr\u016fzn\u011bj\u0161\u00ed druhy. A\u010d tou nejb\u011b\u017en\u011bj\u0161\u00ed a asi i nejzn\u00e1m\u011bj\u0161\u00ed je ta televizn\u00ed, nen\u00ed ani zdaleka jedin\u00e1. Nap\u0159\u00edklad zde m\u00e1me tu tiskovou. Jako v\u011bt\u0161ina, i ona se rozd\u011bluje do n\u011bkolika druh\u016f. Jsou to klasick\u00e9 barevn\u00e9 reklamy, kter\u00e9 vid\u00edte v novin\u00e1ch a \u010dasopisech, a PR \u010dl\u00e1nky https:\/\/www.seolight.cz\/revolucni-pr-clanky. Ty v novin\u00e1ch prakticky nenajdete, jsou vylo\u017een\u011b dom\u00e9nou \u010dasopis\u016f. O co se jedn\u00e1? Jsou to reklamn\u00ed \u010dl\u00e1nky, kter\u00e9 jsou naps\u00e1ny tak, jako by tvo\u0159ily b\u011b\u017enou sou\u010d\u00e1st dan\u00e9ho \u010dasopisu. N\u011bkdy mohou b\u00fdt dokonce i formou rozhovoru. Maj\u00ed tak zv\u00fd\u0161it d\u016fv\u011bryhodnost u \u010dten\u00e1\u0159e, kter\u00fd si m\u00e1 myslet, \u017ee \u010dte klasick\u00fd \u010dasopisov\u00fd \u010dl\u00e1nek, nikoliv reklamu. Samoz\u0159ejm\u011b mus\u00ed b\u00fdt jasn\u011b ozna\u010deno, \u017ee se jedn\u00e1 o placenou propagaci. To se v\u011bt\u0161inou d\u011bl\u00e1 nati\u0161t\u011bn\u00edm slov \u201epublic relation\u201c na str\u00e1nku, kde onen PR \u010dl\u00e1nek najdeme. Ov\u0161em v\u011bt\u0161inou je to ps\u00e1no mal\u00fdm p\u00edsmem a vyti\u0161t\u011bno n\u011bkde stranou, nebo\u0165 kdyby bylo hned na prvn\u00ed pohled jasn\u00e9, \u017ee se jedn\u00e1 o reklamu, pak by to pop\u0159elo cel\u00fd princip tohoto zp\u016fsobu propagace. Pro\u010d je ale mezi obchodn\u00edky tento typ tak obl\u00edben\u00fd? Koneckonc\u016f najdeme v jednom \u010d\u00edsle \u010dasopisu minim\u00e1ln\u011b dva a\u017e t\u0159i, v\u00edce \u010di m\u00e9n\u011b kvalitn\u00ed. Odpov\u011b\u010f zn\u00ed, \u017ee je to proto, \u017ee tato strategie funguje. Je mnoho lid\u00ed, p\u0159ev\u00e1\u017en\u011b ze star\u0161\u00ed generace, kte\u0159\u00ed si nev\u0161imnou napsan\u00e9ho ozn\u00e1men\u00ed, \u017ee jde o reklamu, zvl\u00e1\u0161t\u011b kdy\u017e je napsan\u00e9 tak mal\u00fdm p\u00edsmem, \u017ee jej lid\u00e9 se slab\u00fdm zrakem \u010dastokr\u00e1t ani nedok\u00e1\u017eou p\u0159e\u010d\u00edst. A vzhledem k tomu, \u017ee jsou pak p\u0159esv\u011bd\u010deni o tom, \u017ee dan\u00fd produkt doporu\u010dil jejich obl\u00edben\u00fd \u010dasopis, kter\u00fd pova\u017euj\u00ed za d\u016fv\u011bryhodn\u00fd, je tu i mnohem v\u011b\u0161t\u00ed \u0161ance, \u017ee si danou v\u011bc koup\u00ed. Ano, je t\u0159eba uznat, \u017ee se jedn\u00e1 o pon\u011bkud ne\u010destn\u00fd typ propagace. Av\u0161ak pokud spl\u0148uje ve\u0161ker\u00e9 z\u00e1konem dan\u00e9 n\u00e1le\u017eitosti, pak je leg\u00e1ln\u00ed. Nezb\u00fdv\u00e1 tedy nic jin\u00e9ho, ne\u017e b\u00fdt ostra\u017eit\u00ed a pou\u010dit i na\u0161e prarodi\u010de, \u017ee n\u011bco takov\u00e9ho existuje, aby si na to dali pozor a nenalet\u011bli. Jeliko\u017e nebudeme si nalh\u00e1vat, tento zp\u016fsob propagace vyu\u017e\u00edvaj\u00ed hlavn\u011b firmy, jejich\u017e zbo\u017e\u00ed nen\u00ed zrovna p\u0159\u00edli\u0161 kvalitn\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d jsou PR \u010dl\u00e1nky tak \u010dasto pou\u017e\u00edv\u00e1ny","item":"https:\/\/www.rasheeba.cz\/proc-jsou-pr-clanky-tak-casto-pouzivany\/#breadcrumbitem"}]}]